Invest Nova Scotia was looking for a video to entice people from across the country and abroad to move to the province. We pitched the idea that every person that moves to Nova Scotia has something to offer, some skillset that makes them an invaluable addition to this East Coast landscape. As an especially welcoming and hospitable part of Canada, we looked at it like sitting down at a table together and asked the question “What would you bring to the table?”.

We brought in a talented artist to create our mural backdrop, while enlisting some of our close contacts to play the characters at the table. We tapped into a wide variety of footage from across the province to show what Nova Scotia has to offer and on-screen text to narrow down our narrative. The end result is a smooth-flowing love letter to a province that has become our home, enticing others to make the move to the East Coast.